How can I improve my Google Core Web Vitals and Google Page Speed

What are the Google Core Web Vitals?

Google's Core Web Vitals are a set of measures used to evaluate how good the user experience is on a website. They focus on three things: how fast a page loads, how quickly it responds to user interactions, and how stable the page is as it loads (meaning things don't shift around unexpectedly). These scores are important because they can affect how high a website appears in Google search results.

How can I check what causes Core Web Vitals issues on my website?

To check the Core Web Vitals of your website, you can use several tools provided by Google: 

Google Search Console:If you've added your website to Google Search Console, it has a dedicated section for Core Web Vitals. This tool gives you a report of your website’s performance based on real-world usage data (from people visiting your site).

PageSpeed Insights: This is an online tool where you can enter your website’s URL, and it will analyze the page, providing you with scores for Core Web Vitals and suggestions for improvement.

These tools not only show your Core Web Vitals scores but also offer insights and recommendations on how to improve them.

How can I improve my Google Core Web Vitals?

At Newsifier we ensure all websites running on our system are optimized for Page Speed and all Google Core Web Vitals. We do this by using the latest coding standards, following all guidelines Google provides to optimize our code, and by constantly looking on how to optimize the performance of your website further.

But it is not only our code that influences the Core Web Vitals. So what else influences the Core Web Vitals?

There are several factors that have a big impact on page speed that we have no influence on. Like Ads and tracking scripts, you need to use for tools like Google Analytics or OneSignal. Below you can read more about this.

How Ads, Onesignal and Google Analytics have an impact on the PageSpeed and the Google Core Web Vitals

How Ads impact PageSpeed
Of course, Ads are vital for monetizing your website but they have a big impact on PageSpeed. As the website then also has to load the Ads code and Ads often images, videos, or scripts that need to be loaded along with the rest of the webpage. This is especially the case if you use multiple Ads networks.

It is a good idea to talk with your Ads agency to see how you can minimize the impact from Ads on your PageSpeed. But it is also important to understand that there is no way to run Ads on your website without compromising on PageSpeed.

How Google Analytics and other analytics tools impact PageSpeed
When you use Google Analytics (or other analytics tools), it requires adding a piece of code (a script) to your website. This script allows Google Analytics to collect data about your visitors and their behavior on your site.

This script needs to be loaded and run every time someone visits your website, which is why it also impacts PageSpeed

How OneSignal and other web push apps impact PageSpeed
OneSignal, or other services that use a tracking script, can also impact a website's Google PageSpeed score, much like Google Analytics and Ads. To use OneSignal, you need to add their script to your website. This script is what allows OneSignal to send push notifications to users who have subscribed. Just like any external script, the OneSignal script needs to load every time someone visits your website. The time it takes for this script to load can add to the overall loading time of your website.

 

How can you see what is causing PageSpeed or Google Core Web Vital issues on your pages?

You can check the PageSpeed and any possible issues that harm the PageSpeed by inserting the URL of a page into https://pagespeed.web.dev/

So when you see in your Google Search Console that there are issues with certain pages, please first investigate these pages yourself by inserting them in https://pagespeed.web.dev/ and see if these issues are related to Ads or external scripts. 

When the tool has analyzed the page, it will give you an exact rundown of what is impacting PageSpeed and how much delay every issue is causing. Next to the issue, you see a label of the category of the issue, like ‘Ads’, ‘Marketing’ , ‘Content’, or ‘Analytics’, which means that the issue is related to for example Ads, a Marketing tool, or something inside the content.

As Newsifier we have no control over issues related to Ads or external tracking tools like Google Analytics or OneSignal. So if you see Ads issues that are harming PageSpeed, then please contact directly your Ads Agency.

The only ads-related issues we can help you with are CLS issues. Here you can read how to solve these with our minimum height solution.